The Challenge
Argenta has built its positioning on one idea: making complicated things easy to understand. That is harder than it sounds. Financial subjects are abstract, and they have to work for a broad audience. Younger clients want fast service in an app. Older clients want a person to talk to. Serving both without sounding like a sales pitch is the real challenge.
Social media adds its own pressure, because the message has to be clear in a few seconds. Argenta also has an in-house creative and production team. Our work has to fit next to theirs: same house style, same tone of voice, same quality, and we step in quickly when their capacity is full. The communication runs in two directions: outward to customers and followers, inward to employees, employer branding and staff events.
How we work together
We have worked with Argenta since 2023, with the partnership formally signed on 23 June after we won their tender for video partner. Since then the collaboration has run structurally across video, photography and audio, with one fixed point of contact and a second project manager alongside for continuity.
Preferred video partner
Video is the core of the partnership, and other work grew along with it. We produce explainer videos for internal and external use, testimonials, employer branding content, aftermovies, on-screen content for events, announcements and year end videos with C-level executives.
Social Video
Simpel Gezegd is a series of short videos for social media in which three Argenta employees explain financial subjects themselves: what moves a share price, what a franchise is, how the base rate works. Three to four videos a quarter, planned inside Argenta’s own content calendar. We built the format with them as an extension of their slogan: plain language, no sales talk, a pace that works for young and old, and a clear visual system inside the house style.
Extra capacity and specialist work
When Argenta’s in-house creative unit is at capacity, we take over a project or add to it, so their content planning keeps running without a change in quality or style. Working agreements on source files and edit projects mean their team can always pick up where we left off. Some projects also ask for specialist production, like expert interviews or heavier motion design. We take those on as well.
Workshops
Every year we run two or three workshops on topics Argenta chooses. One year that is authentic content for social media, another year how to light a documentary-style interview.
Photography
Marketing photography of their offices and their people, plus event photography at Argenta’s internal and external moments. We shoot with reuse in mind, so the images work across channels.
Company radio
For Dag van de Argentaan in 2023 we produced a company radio show, a format that brings colleagues together around the same moment. Employer branding you can hear.
The Results
Three years in, the partnership shows up in the numbers people watch and the moments people still talk about.
Videos people actually watch
Simpel Gezegd reaches 350,000 to 450,000 views per video on Instagram, with watch time above target.
One shoot, many channels
Photography of offices, people and events fills Argenta’s image bank with real photography, not stock.
Reliable delivery, every time
Both teams know each other’s workflow, so a shifted deadline or shoot never delays the work.
A story employees still bring up
The Dag van de Argentaan radio show became a memory colleagues still mention today.
About Argenta
Argenta is a Belgian bank and insurer that was founded in 1956, with its main office in Antwerp. It works through a network of 415 independent branch offices, and its promise to customers is that things can be simple: ‘Zo simpel kan het zijn’.