Frequently Asked Questions

Why would I choose North by Northwest instead of a specialist agency?

You don’t have to choose. You get the depth of specialist agencies and the clarity of one integrated approach. We bring together the right expertise at the right moment, so every effort contributes to a bigger business objective.

No. We only bring in the expertise that adds relevant value. Some clients work with us on strategy only, others on content, events or Corporate PR & reputation. A project lead builds the team around your goals, not around our structure.

A Project lead connects people, ideas and expertise around your business goals. They set priorities, identify opportunities, challenge unnecessary work and make sure every investment delivers more than one outcome. Think of them as your second communications director.

Absolutely. Many of our clients already have internal teams or specialist partners. We’re not here to replace them. We’re here to connect the dots, strengthen collaboration and make sure everyone works towards the same objectives.

We start with your business objectives, not with channels or campaigns. Together we define the right KPIs, balance short-term and long-term goals, and measure success in terms of business impact, not just marketing metrics.

That’s perfectly fine. Whether it’s a strategy, a podcast, an event, or a corporate PR project. We’ll deliver exactly what you need. We simply look for opportunities to make that investment work harder by creating value beyond its original purpose.

Clicks and impressions only tell part of the story. We measure how communication contributes to recruitment, reputation, stakeholder engagement, sales and other business objectives. Those are the metrics that really matter.

We are. A Project lead doesn’t just coordinate projects, they take ownership of the bigger picture. They make sure every specialist, every initiative and every investment contributes to the same objectives. Success is measured by the business impact communications create.

Every communication idea comes with a cost: a budget, time, focus and attention. That’s why we don’t start by asking what we can create. We start by asking what will make the biggest difference. Sometimes that means creating something new. Sometimes it means getting more out of what already exists. Sometimes doing less, but better, is the smartest decision.

A Director of & isn’t there to replace your marketing team, but to strengthen it. We bring an outside perspective, connect the right specialists and help align communication with your broader business goals. Think of us as an extension of your team, not another layer on top of it.

We use AI where it improves speed, efficiency or insight, but never as a substitute for strategic thinking or creativity. Technology helps us work smarter, but people still make the decisions that matter.

By connecting everything instead of treating every campaign as a separate project. The Project lead keeps the overview, avoids duplication, reuses valuable assets and makes sure every investment supports multiple objectives.

We work across B2B, B2C and B2E, with organisations in healthcare, life sciences, education, government, mobility, technology, industry, retail and finance. 

From strategy to execution, we cover the full communication journey. That includes strategy, positioning, content, video, podcasts, magazines, live experiences, corporate PR & reputation, social media, digital & influencer marketing, employer branding, thought leadership, SEO & GEO, paid media and performance.

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