The Challenge
The energy transition is a long-term commitment in a market that changes every day. Prices fluctuate, regulations evolve and new technologies reshape what is possible. For Eneco, the challenge is to connect its climate ambition with the questions people have today.
Residential customers want clarity about their bill and their options. Business customers want proof, practical solutions and expertise. Employees want to feel part of the bigger story. Media and stakeholders want substance, not green promises. Every group needs its own tone, format and channel, while the underlying story has to stay recognizably ‘Eneco’.
Speed matters too. Reacting to a market shift needs to be swift. Eneco needed a partner that thinks along strategically, understands the sector, and can produce quickly without losing quality or brand consistency.
How we work together
What began about ten years ago as a video assignment, has grown into a full communication partnership. North by Northwest now works as an extension of Eneco’s own marketing and communication team.
A dedicated team works on the account, with weekly sessions to keep priorities, planning and production aligned.
Years of working together have built a shared understanding of the brand, making briefings more focused and helping ideas move quickly.
Video
Corporate storytelling, social first formats, event aftermovies and speaker introductions. A shared video library that keeps growing means existing material can be recut and put back out within hours when a topic suddenly becomes relevant.
Content management
Content creation across channels, performance analysis, optimisation of reach and daily interaction with followers, so the brand also shows up in the conversation and not only in the feed.
Editorial content & copywriting
Website copy, blog articles on energy market themes, customer mailings, internal communication and event scripts, all written in one consistent voice.
Events
Support for staff events, internal meetings and livestreams, from concept and content through to registration and recording.
Content distribution and adaption
Across all of this work, we share a clear editorial ambition: communication should have a purpose, make complex topics accessible and reflect both Eneco’s sustainable ambition and the energy of its people.
The Results
Ten years of continuity has grown into one communication engine that keeps running between campaigns, not a set of one-off projects.
One consistent voice. All channels.
Recognizable from a social post to an internal event.
Faster response to the market.
Close cooperation and a reusable video library cut turnaround time.
Reinforce communication.
Instead of running side by side, internal and external communication reinforce each other
Strategic conversation
A strategic conversation that never stops, rather than one that restarts at every briefing.
About Eneco
Eneco is one of the driving forces behind the energy transition in Belgium. The company supplies green electricity and gas to households and businesses, invests in onshore and offshore wind, and solar and helps its customers use energy more intelligently. Its ambition is unusually concrete for the sector: to be climate neutral together with its customers by 2035, a target set out in the company’s One Planet Plan.
An ambition that guides its activities and the stories we help to tell.